Tag Archives: Outdoor

Paris voted to ban ‘sexist and discriminatory’ outdoor ads

The Council of Paris – the assembly responsible for governing the city – voted on Tuesday for a new contract for outdoor advertising in the French capital, which includes a ban on any “sexist and discriminatory” ads appearing across the city. … Continue reading

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Out Of Home Consumers are 33% More Alert

It may be generally regarded as the oldest advertising format in existence, but it seems that outdoor is not living in the past when it comes to delivering active and engaged consumers. Findings from a new research study conducted by COG … Continue reading

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New Pepsi Ad Shocks Londoners Waiting At The Bus Stop

Working on the maxim that the medium is very much the message – Pepsi Max kicked off its “Unbelievable Campaign” by pranking commuters sitting inside a typical London bus stop. A stop on New Oxford Street was rigged with hidden digital technology … Continue reading

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Tesco launches facial recognition advertising screens.

The supermarket group Tesco has announced plans that it is to install new screens at petrol station forecourts throughout the UK which will allow advertisers to determine the age and sex of shoppers as they queue at its tills. The … Continue reading

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Innovative billboard delivers fresh water to thirsty residents.

In most cities around the world, billboards are usually seen (no pun intended) as part of the commercial infrastructure and that their sole purpose in life is to sell us something or to convince us that brand X is better than brand … Continue reading

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