Category Archives: Video

Nearly three-quarters of US advertisers shift spend to programmatic video

 According to results from a recent survey – a large majority (70%) of US advertisers have shifted a portion of their TV ad budgets to programmatic online video ads in the past 12 months. The survey from ad tech firm Unruly … Continue reading

Posted in Video | Tagged , | Leave a comment

New report claims that 2013 is a pivotal year for Digital Video

One of the biggest growth areas for targeting consumers within the marketing communications spectrum at the moment is the use of digital video. A newly published advertising report on the UK market from the video advertising platform provider BrightRoll, claims … Continue reading

Posted in Video | Tagged , , , | Leave a comment