Category Archives: Uncategorized

UK newspapers are teaming up to take on Google and Facebook in the online ad market

UK national newspapers The Sun, The Guardian, The Daily Mail, and The Times are teaming up in a bid to ward off the threat of Google and Facebook to advertising revenue. According to City A.M., the newspaper groups are working … Continue reading

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2015 in review

The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 2,100 times in 2015. If it were a cable car, it … Continue reading

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2014 in review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. Here’s an excerpt: The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 19,000 times in 2014. If it were a … Continue reading

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New Pepsi Ad Shocks Londoners Waiting At The Bus Stop

Working on the maxim that the medium is very much the message – Pepsi Max kicked off its “Unbelievable Campaign” by pranking commuters sitting inside a typical London bus stop. A stop on New Oxford Street was rigged with hidden digital technology … Continue reading

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Global Mobile Adspend to reach $31.45 billion in 2014

According to eMarketer, Global mobile advertising expenditure increased 105% to a hefty $17.96 billion in 2013, and the market is forecasted to rise a further 75% in 2014 to reach $31.45 billion in total revenue. Google accounts for the majority … Continue reading

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The Value Of A Twitter Follower

Did you know that 73 percent of Twitter users follow small and medium-sized businesses for updates on products, with 85 percent feeling more engaged with a brand once they starting following them? Eight in 10 are also likely to recommend … Continue reading

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Tesco launches facial recognition advertising screens.

The supermarket group Tesco has announced plans that it is to install new screens at petrol station forecourts throughout the UK which will allow advertisers to determine the age and sex of shoppers as they queue at its tills. The … Continue reading

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World’s oldest newspaper ceases print in favour of digital

Another sign of the changing newspaper industry occurred this week when one of the world’s oldest continuously published newspapers announced that it is to cease producing a printed edition of the paper in favour of producing a digital only edition. … Continue reading

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Top 20 brands on Twitter

With over 30 million followers @YouTube is the top brand on Twitter followed by Instagram with 23 million followers. Barcelona football club are the top sports brand with 9.5 million followers beating their close rivals Real Madrid who have 8.2 … Continue reading

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Choosing the right Social Media platform.

Choosing the right tools to do the right job is one of the basic tenets of any successful marketing campaign. The area of Social Media can be a hugely complex environment for most marketers, with numerous different social platforms such as Facebook, Twitter and Linkedin all … Continue reading

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