Category Archives: Twitter

How Men & Women Use Social Media Differently

It’s a universal truth that women are from Venus and that men are from Mars. However, did you also know that men and women use social media and mobile platforms very differently to each other? Study after study has shown … Continue reading

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Airport Launches Twitter Departure Board

It seems that more and more people are relying on their mobile phone and social media to keep informed and to source information, especially regarding travel information. Taking this on board, Leeds Bradford Airport has just launched a new application which shares live flight data … Continue reading

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Twitter Is Dominating Second Screen

Consumers are never far from their mobile phone, so much so that they are living in what marketers term an “always connected” environment. In this new “always connected” world consumers are no longer passively watching TV with many turning to … Continue reading

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Global Mobile Adspend to reach $31.45 billion in 2014

According to eMarketer, Global mobile advertising expenditure increased 105% to a hefty $17.96 billion in 2013, and the market is forecasted to rise a further 75% in 2014 to reach $31.45 billion in total revenue. Google accounts for the majority … Continue reading

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The Value Of A Twitter Follower

Did you know that 73 percent of Twitter users follow small and medium-sized businesses for updates on products, with 85 percent feeling more engaged with a brand once they starting following them? Eight in 10 are also likely to recommend … Continue reading

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How Top Brands Are Using Twitter

It’s good to know what the top brands are doing on social media and how they go about they business. For example, did you know that 58% of the world’s top brands have more than 100,000 followers on Twitter? An informative new … Continue reading

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The 7 Different Types of Social Media Users

Segmenting your customer base is one of the most powerful tenets of good marketing. At its most basic level, it helps brands to prioritise their marketing efforts as well as aiding a better return on investment. The explosion of social media has made it even more difficult for marketers … Continue reading

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Police use Twitter to locate illegally parked cars

Police in Rome have had a tough time combatting the “creative” solutions its citizens have typically used to squeeze their cars and other vehicles into the narrow city streets. But now they’ve got a special new parking unit… Twitter. An … Continue reading

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The 10 Most Popular People on Twitter

It’s been a good start to the year for Kathy Perry and her official Twitter account which has seen her became the first Twitter user to break the magical 50 million followers mark, overtaking Justin Bieber in the process to become … Continue reading

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#20 stats about Twitter

It’s hard to believe that Twitter is over seven years old this year. Although still in its infancy years, the micro blogging social media site now has an estimated 500 million users around the world who have sent an estimated 170 billion … Continue reading

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