Category Archives: Television

TV broadcaster is letting people watch fewer ads on its channel by using a trick adapted from the internet

People are doing whatever they can to avoid TV ads and Fox, the broadcasting giant wants to help them. The broadcaster has teamed up with the video tech company Innovid to bring new interactive ads to people’s TV screens designed to … Continue reading

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New research study suggests that most TV companies are unprepared for advanced TV advertising.

Research from broadcast and digital management software provider SintecMedia has found that 60% of all TV media companies rely on home-grown technology to sell their inventory, making it difficult to adapt to new advertising technology and processes. The study surveyed TV … Continue reading

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New survey suggests that TV Viewers are not skipping Ads.

The idea that technological advances in TV are enabling a wholesale skipping of TV ads is simply not true says a survey conducted by dynamic ad insertion specialist Yospace. The survey — conducted in conjunction with Censuswide and measuring the … Continue reading

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Number of Digital TV homes set to increase by 1 billion

Based on forecasts for 138 countries, the number of digital TV homes is set to increase by more than 1 billion between 2010 and 2020 to 1.65 billion – or up by 180%, according to a new report from Digital … Continue reading

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Nielsen to start tracking viewership to Netflix

According to an article published in the Wall Journal Street earlier this week, the television viewing research company Nielsen will begin tracking viewership of streaming networks like Netflix and Amazon Prime beginning in December 2014, dragging the secretive companies’ ratings … Continue reading

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John Lewis launch their Christmas TV ad for 2014

It seems that the UK department store John Lewis has cornered the emotional market when it comes to Christmas advertising, so much so that the launch of their annual Christmas TV commercial is now something of a national event that is eagerly … Continue reading

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New study claims that TV delivers the highest ROI

Findings from a major study just released from Thinkbox, the marketing body for commercial TV in the UK has claimed that TV consistently demonstrated the highest return on investment (ROI) of any form of advertising in recent years, despite the … Continue reading

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Powerful Advertisement Promotes The NHL Playoffs

Every once in a while a sporting advertisement comes along which manages to really capture the true essence of the sport in question. One such advertisement is the recently produced advertisement by the American agency Arnold Worldwide who created an almost serene … Continue reading

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Nike Launch First Installment of Their 2014 World Cup Campaign

With just over two months to go before the start of the 2014 FIFA World Cup in Brazil, many of the brands associated with the tournament are now starting to launch their advertising campaigns in order to help build awareness leading up … Continue reading

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Twitter Is Dominating Second Screen

Consumers are never far from their mobile phone, so much so that they are living in what marketers term an “always connected” environment. In this new “always connected” world consumers are no longer passively watching TV with many turning to … Continue reading

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