Category Archives: Social Media

Most brands measure success on Social Media by way of likes, retweets & click-thru’s

We all know that nothing truly sucks seeds like a toothless budgie. However if you are measuring the success of  your social media brand strategy then you will more than likely count the number of Facebook Likes, Twitter retweets and weblink … Continue reading

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How Social Media Is Transforming Customer Relationship Management

The ubiquity and influence of social media is transforming the way consumers interact with brands and visa versa.  For example over half a billion tweets are published on Twitter each and every day, and a huge percentage of these messages … Continue reading

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How Men & Women Use Social Media Differently

It’s a universal truth that women are from Venus and that men are from Mars. However, did you also know that men and women use social media and mobile platforms very differently to each other? Study after study has shown … Continue reading

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Infographic Guide To The 2104 Social Media Landscape

The marketing resource site CMO.com have just published their annual handy go-to infographic guide for the social media landscape. Published every year since 2010 the guide evaluates each of the main social media platforms by four key criteria: brand awareness, … Continue reading

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Twitter Is Dominating Second Screen

Consumers are never far from their mobile phone, so much so that they are living in what marketers term an “always connected” environment. In this new “always connected” world consumers are no longer passively watching TV with many turning to … Continue reading

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The Value Of A Twitter Follower

Did you know that 73 percent of Twitter users follow small and medium-sized businesses for updates on products, with 85 percent feeling more engaged with a brand once they starting following them? Eight in 10 are also likely to recommend … Continue reading

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How Top Brands Are Using Twitter

It’s good to know what the top brands are doing on social media and how they go about they business. For example, did you know that 58% of the world’s top brands have more than 100,000 followers on Twitter? An informative new … Continue reading

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The 7 Different Types of Social Media Users

Segmenting your customer base is one of the most powerful tenets of good marketing. At its most basic level, it helps brands to prioritise their marketing efforts as well as aiding a better return on investment. The explosion of social media has made it even more difficult for marketers … Continue reading

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Police use Twitter to locate illegally parked cars

Police in Rome have had a tough time combatting the “creative” solutions its citizens have typically used to squeeze their cars and other vehicles into the narrow city streets. But now they’ve got a special new parking unit… Twitter. An … Continue reading

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