Category Archives: Shopping

Consumers use 5 devices when shopping

With consumers now using an average of five devices when making a purchase – up from 2.8 a year ago – the need for brands and retailers to offer an omnichannel, multi-screen experience has never been more urgent, a new … Continue reading

Posted in Consumer Trends, Mobile, Shopping | Tagged , , , , , | Leave a comment

Online Grocery Shoppers Spend Less

One of the downsides for grocery retailers looking to shift their consumers to online shopping is that they are less likely to spend extra money on impulse buys. A new survey conducted amongst online grocery shoppers by the digital specialist eDigital … Continue reading

Posted in Online, Shopping | Tagged , , , | Leave a comment

John Lewis launch 2012 Christmas commercial

The countdown to Christmas continues apace with many companies offically launching their festive season advertising campaigns during the past week. One eagerly awaited campaign is the new TV advertisement for the department store John Lewis who have built up a … Continue reading

Posted in Christmas, Shopping, Television | Leave a comment

Social Media is not a major influencer on consumer purchases

A new study has revealed that Social media does not influence consumer purchases as much as we might like to think, with discussions with store employees, company website information and reviews and ratings on other sites the preferred method of researching … Continue reading

Posted in Shopping, Social Media | Leave a comment