Category Archives: Return on Investment

Most brands measure success on Social Media by way of likes, retweets & click-thru’s

We all know that nothing truly sucks seeds like a toothless budgie. However if you are measuring the success of  your social media brand strategy then you will more than likely count the number of Facebook Likes, Twitter retweets and weblink … Continue reading

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New study claims that TV delivers the highest ROI

Findings from a major study just released from Thinkbox, the marketing body for commercial TV in the UK has claimed that TV consistently demonstrated the highest return on investment (ROI) of any form of advertising in recent years, despite the … Continue reading

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New Study Claims That Marketers Fail To Understand ROI

The IAPI ADFX Awards are held every two years and are generally considered by the advertising industry as the most prestigious of all the various industry awards to win. They are prestigious for agencies (and clients) to win in that … Continue reading

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New report looks at implications of long vrs short term strategies

The IPA, who are the professional body for advertising, media and marketing communications agencies in the UK have just published an interesting report which examines the implications for brands and businesses between using long and short-term strategies. The report is titled “The … Continue reading

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Facebook launch new ROI tool for advertisers:

One of the most difficult aspects of advertising is calculating the return on your investment. After all, half of all advertising is wasted but that we just don’t know which half. It’s particularly difficult to measure the ROI for Social … Continue reading

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