Category Archives: Research

TV viewers are wary of devices that watch them.

One of the main caveats of conducting any form of consumer research is to not let the acual research process influence the behaviour of the consumer. In an ever-changing and hugely dynamic marketplace, market researchers are constantly introducing new technologies and … Continue reading

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Media habits are maturing globally.

  New research from the management consultancy company Accenture suggests that media consumption habits across the globe are becoming increasingly consolidated around a “small set of multi-function devices” such as High Definition TV’s, smartphones and tablets.  Accenture, polled 11,000 adult web users in 11 … Continue reading

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