Category Archives: Outdoor

Paris voted to ban ‘sexist and discriminatory’ outdoor ads

The Council of Paris – the assembly responsible for governing the city – voted on Tuesday for a new contract for outdoor advertising in the French capital, which includes a ban on any “sexist and discriminatory” ads appearing across the city. … Continue reading

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Coca-Cola creates miniature kiosks to help promote new mini-size Coke cans

Going on the premise that the medium is very much the message, Coca-Cola devised and ran an innovative campaign in Germany to help promote the launch of their new mini 7.5 ounce can size for Coke brand by installing a series … Continue reading

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Out Of Home Consumers are 33% More Alert

It may be generally regarded as the oldest advertising format in existence, but it seems that outdoor is not living in the past when it comes to delivering active and engaged consumers. Findings from a new research study conducted by COG … Continue reading

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Clear Channel launches Global Interactive Mobile Billboards

175m consumers around the world will soon be able to interact with advertisers by using just their smartphones to access messages via billboards and street furniture. Clear Channel Outdoor, one of the world’s largest outdoor advertising companies, said it plans … Continue reading

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Mini turns car into a real time digital billboard

The iconic British car brand Mini, which was made famous by The Italian Job movie and by 1960’s model Twiggy has created a cool LED car which can broadcast Tweets, Facebook posts and Vine videos from random people. The LED … Continue reading

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Impactful outdoor posters

A picture speaks a thousand words and a really impactful one may save advertisers thousands of Euro as well. A creative outdoor design can deliver a huge impact for advertisers and leave a lasting impression in the minds of consumers. … Continue reading

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Charity raises funds through clever interactive digital posters

The current recession is having a hugly negative effect on charitable organisations with many charities having to devise new and innovative ways to raise much needed funds. One such charity are MicroLoan Foundation who are a UK based charity that … Continue reading

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Creative outdoor campaign delivers hidden messages

How do you promote two very different messages which are aimed at two very different audiences within the same advertising medium but by using only the same individual advertisement?  No it’s not a trick question – the answer is to use … Continue reading

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Innovative billboard delivers fresh water to thirsty residents.

In most cities around the world, billboards are usually seen (no pun intended) as part of the commercial infrastructure and that their sole purpose in life is to sell us something or to convince us that brand X is better than brand … Continue reading

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The do’s and the don’ts of Outdoor advertising

It’s estimated that the average person is bombarded by approximately 3,500 commercial messages each and every day. That’s a lot of advertising clutter for any one individual to take in and just like people who live beside train lines and … Continue reading

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