Category Archives: Mobile

Consumers choose selective Ad Blocking

The past four months have seen a three-point rise in the proportion of UK adults using ad blocking software, but new research also suggests that many are only looking to block certain types of advertising. The latest wave of the … Continue reading

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What does the “Internet of Things” mean for marketers?

The Internet of Things (IoT) is a hot topic at the moment and one which seems to be in the mind if not on the lips of every marketer. But, what exactly does the Internet of Things mean, and more specifically, what does … Continue reading

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Consumers use 5 devices when shopping

With consumers now using an average of five devices when making a purchase – up from 2.8 a year ago – the need for brands and retailers to offer an omnichannel, multi-screen experience has never been more urgent, a new … Continue reading

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How Men & Women Use Social Media Differently

It’s a universal truth that women are from Venus and that men are from Mars. However, did you also know that men and women use social media and mobile platforms very differently to each other? Study after study has shown … Continue reading

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Selfie Statistics, Facts and Figures

Like them or loathe them, there’s no denying that Selfies have become a huge part of our daily digital lives, so much so that the word is now listed in the Oxford English Dictionary. Millions are shared each and every day across … Continue reading

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Global Mobile Adspend to reach $31.45 billion in 2014

According to eMarketer, Global mobile advertising expenditure increased 105% to a hefty $17.96 billion in 2013, and the market is forecasted to rise a further 75% in 2014 to reach $31.45 billion in total revenue. Google accounts for the majority … Continue reading

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How to keep your Internet & Social Media use private

One of the growing concerns for Social Media users is the security and protection of their online privacy. However, most people who use Social Media platforms such as Facebook, Twitter, Linkedin and Google+ seem to freely share their information without … Continue reading

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Shoe shop hijacks customers with clever digital promotion.

A shoe shop in Guatemala showed how digital marketing can be used in a highly targeted and innovative manner to fight off competition while increasing sales at the same time. Meat Pack is a über trendy shoe store in Guatemala who are … Continue reading

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Consumers Turning to Mobile to Research and Book Travel

Findings from a new survey conducted for the American market by the location-based mobile ad platform company JiWire show the growing importance and influence of mobile devices when it comes to planning and booking travel. According to the survey, more than … Continue reading

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A statistical day in the life of the Internet

A week may be a long time in politics, but it seems that a day in the life of the Internet can be a pretty hectic and eventful one. For example, in a typical day on the Internet, approximately 140,000 websites are launched, 144 … Continue reading

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