Category Archives: Media Strategy

World’s first Twitter-themed hotel

It was probably only a matter of time; a hotel in Majorca is claiming that it is the world’s first Twitter-themed hotel allowing guests to interact with each other and to make requests about practically every aspect of the hotel … Continue reading

Posted in Consumer Trends, Media Strategy, Social Media, Twitter | Tagged , , , | Leave a comment

Choosing the right Social Media platform.

Choosing the right tools to do the right job is one of the basic tenets of any successful marketing campaign. The area of Social Media can be a hugely complex environment for most marketers, with numerous different social platforms such as Facebook, Twitter and Linkedin all … Continue reading

Posted in Media Strategy, Social Media, Uncategorized | Tagged | Leave a comment

Shoe shop hijacks customers with clever digital promotion.

A shoe shop in Guatemala showed how digital marketing can be used in a highly targeted and innovative manner to fight off competition while increasing sales at the same time. Meat Pack is a über trendy shoe store in Guatemala who are … Continue reading

Posted in Media Strategy, Mobile, Online | Tagged , , , | Leave a comment

TV advertising – Caveat emptor

In these hard recessionary times the pressure is applied in heavier than usual dosage levels on advertisers to reduce their costs while still delivering the same (if not more) sales results. Television advertising is perhaps the largest capital outlay / activity … Continue reading

Posted in Media Strategy, Television | Tagged , , | Leave a comment

A strategic business model for effective social media marketing:

Social media is hard work, but the rewards are high for those brands which are prepared to put in the effort. The company Brain Storm Group has put together a great infographic in which they compare a good social media … Continue reading

Posted in Media Strategy, Online, Social Media | Tagged , | Leave a comment

Media habits are maturing globally.

  New research from the management consultancy company Accenture suggests that media consumption habits across the globe are becoming increasingly consolidated around a “small set of multi-function devices” such as High Definition TV’s, smartphones and tablets.  Accenture, polled 11,000 adult web users in 11 … Continue reading

Posted in Media Strategy, Research | Tagged , | Leave a comment

5 types of social media followers:

One of the basic tenets of a successful business is having a thorough understanding your customer base. Customers are often described by marketeers as heavy or light users, loyal or fickle, new or old, YUPPIE or DINKS and various other monikers in order to help categorise their value and … Continue reading

Posted in Media Strategy, Social Media | 2 Comments

20 stats which could help shape your future media strategy.

The future isn’t what it used to be…it’s a lot harder to predict due to new technology, changing consumer habits and a rapidly evolving marketplace. Here are 20 statistics which could help shape your advertising media strategy into the future: … Continue reading

Posted in Consumer Trends, Media Strategy | Leave a comment