Category Archives: Facebook

How Men & Women Use Social Media Differently

It’s a universal truth that women are from Venus and that men are from Mars. However, did you also know that men and women use social media and mobile platforms very differently to each other? Study after study has shown … Continue reading

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Global Mobile Adspend to reach $31.45 billion in 2014

According to eMarketer, Global mobile advertising expenditure increased 105% to a hefty $17.96 billion in 2013, and the market is forecasted to rise a further 75% in 2014 to reach $31.45 billion in total revenue. Google accounts for the majority … Continue reading

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Few brands are using Facebook hastags

New research has found that few top brands are using live hashtags on Facebook, and that there has been no measurable effect from the service for these companies. A study by Simply Measured, the US analytics firm, found that only … Continue reading

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A statistical day in the life of the Internet

A week may be a long time in politics, but it seems that a day in the life of the Internet can be a pretty hectic and eventful one. For example, in a typical day on the Internet, approximately 140,000 websites are launched, 144 … Continue reading

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Top social media sites earn €4 billion in ad revenue

The most recent advertising revenue figures indicate that the popular social media sites – Facebook, LinkedIn and Twitter earned a combined €4 billion in 2012. Despite accounting for such a massive chunk of marketing spend, a reported 62% of advertisers and … Continue reading

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Five reasons why Social Media is so influential

Twitter, Facebook, Linkedin, YouTube, Google+ & Instagram, it’s hard to ignore the ubiquity and influence of social media in our daily lives. Latest figures show that 1 in 7 people in the world is now on Facebook and almost 4 out 5 … Continue reading

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Ronaldo scores the most on Facebook & Twitter

He may have lost out recently to Lionel Messi for the prestigious Ballon d’Or award, but Christiano Ronaldo certainly beats Messi hands down when it comes to social media popularity. The Real Madrid star is by far the most popular … Continue reading

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