Category Archives: Consumer Trends

Who Owns Internet Connected Cars ?

John Deere, General Motors, and other automotive manufacturers have submitted comments to the US Copyright Office asserting that manufacturers still own connected vehicles even after purchase, and that the purchaser is only licensing the product. The Copyright Office plans to … Continue reading

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Consumers use 5 devices when shopping

With consumers now using an average of five devices when making a purchase – up from 2.8 a year ago – the need for brands and retailers to offer an omnichannel, multi-screen experience has never been more urgent, a new … Continue reading

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Ingenious way to store street bikes scheme

The Dublin Bikes scheme has been one of the most succesful developments to occur in the city in recent times. Launched just over 4 years ago the scheme has exceeded all expectations with over 5 million rentals taken place since its launch and the … Continue reading

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World’s first Twitter-themed hotel

It was probably only a matter of time; a hotel in Majorca is claiming that it is the world’s first Twitter-themed hotel allowing guests to interact with each other and to make requests about practically every aspect of the hotel … Continue reading

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Tablets help to increase TV viewing

The general held perception amongst most people is that television viewing is on the decline as people spend more and more time on their digital media devices such as tablets and smartphones. However the reality is somewhat different, with several … Continue reading

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China launches “world’s fastest smartphone”

The Chinese have a bit of a reputation for manufacturing goods which are often smaller, faster and cheaper than existing products in the marketplace. The mobile phone industry is no exception to this, with the Chinese telecoms giant Huawei company recently launching … Continue reading

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20 stats which could help shape your future media strategy.

The future isn’t what it used to be…it’s a lot harder to predict due to new technology, changing consumer habits and a rapidly evolving marketplace. Here are 20 statistics which could help shape your advertising media strategy into the future: … Continue reading

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