- TV broadcaster is letting people watch fewer ads on its channel by using a trick adapted from the internet
- New research study suggests that most TV companies are unprepared for advanced TV advertising.
- Paris voted to ban ‘sexist and discriminatory’ outdoor ads
- UK newspapers are teaming up to take on Google and Facebook in the online ad market
- New survey suggests that TV Viewers are not skipping Ads.
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Category Archives: Advertising
Going on the premise that the medium is very much the message, Coca-Cola devised and ran an innovative campaign in Germany to help promote the launch of their new mini 7.5 ounce can size for Coke brand by installing a series … Continue reading
In order to highlight the perils of using a mobile phone while driving, the car manufacturer Volkswagen devised a clever and engaging approach to communicate the risks involved. Using a location-based broadcaster, Volkswagen sent text messages to the mobile phones … Continue reading
A recently released study of 1,000 consumers has found that 80% of Super Bowl ads do not achieve sales for brands. The study, which surveyed respondents before and after they viewed 2012 and 2013 Super Bowl ads, was conducted by … Continue reading
The link below details a beautiful new advertisement for Google. The advertisement contains no English at all, yet the story is easy to follow. If you want, you can turn on the Closed Captioning by hitting the tiny CC button at the bottom right … Continue reading
The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 34,000 entries from all over the world are showcased and judged at the Festival, … Continue reading
The IPA, who are the professional body for advertising, media and marketing communications agencies in the UK have just published an interesting report which examines the implications for brands and businesses between using long and short-term strategies. The report is titled “The … Continue reading
The use of colour in marketing has come a long way since the time when Henry Ford famously quipped that customers can have any colour of Ford car they like so long as it’s black. Colour is an important and integral part of marketing … Continue reading
I think that Dilbert may work for an advertising agency or a media company !