Category Archives: Advertising

Consumers choose selective Ad Blocking

The past four months have seen a three-point rise in the proportion of UK adults using ad blocking software, but new research also suggests that many are only looking to block certain types of advertising. The latest wave of the … Continue reading

Posted in Advertising, Mobile | Tagged , | Leave a comment

Coca-Cola creates miniature kiosks to help promote new mini-size Coke cans

Going on the premise that the medium is very much the message, Coca-Cola devised and ran an innovative campaign in Germany to help promote the launch of their new mini 7.5 ounce can size for Coke brand by installing a series … Continue reading

Posted in Ads of the World, Advertising, Ambient, Outdoor | Tagged , , , , , | Leave a comment

Brilliant Campaign By Volkswagen To Remind Drivers To Keep Their Eyes On The Road

In order to highlight the perils of using a mobile phone while driving, the car manufacturer Volkswagen devised a clever and engaging approach to communicate the risks involved. Using a location-based broadcaster, Volkswagen sent text messages to the mobile phones … Continue reading

Posted in Ads of the World, Advertising, Ambient, Cinema | Tagged , , , , | Leave a comment

Lego creates innovative ad-break to promote new movie

Some innovative thinking by Warner bros as part of their promotional campaign for The Lego-Movie, they took over a centre break of Dancing on Ice programme on ITV at 19.28 last night and in partnership with The British Heart Foundation, Confused.com, … Continue reading

Posted in Advertising, Television | Tagged , , , | Leave a comment

New study claims that Super Bowl ads are poor for delivering brand sales

A recently released study of 1,000 consumers has found that 80% of Super Bowl ads do not achieve sales for brands. The study, which surveyed respondents before and after they viewed 2012 and 2013 Super Bowl ads, was conducted by … Continue reading

Posted in Advertising, Television | Tagged , , , | Leave a comment

New advertisement extols the benefits of Google

The link below details a beautiful new advertisement for Google. The advertisement contains no English at all, yet the story is easy to follow. If you want, you can turn on the Closed Captioning by hitting the tiny CC button at the bottom right … Continue reading

Posted in Ads of the World, Advertising, Television | Tagged , | Leave a comment

Cannes Lions Festival Winners – 2013

The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 34,000 entries from all over the world are showcased and judged at the Festival, … Continue reading

Posted in Ads of the World, Advertising | Tagged , | Leave a comment

New report looks at implications of long vrs short term strategies

The IPA, who are the professional body for advertising, media and marketing communications agencies in the UK have just published an interesting report which examines the implications for brands and businesses between using long and short-term strategies. The report is titled “The … Continue reading

Posted in Advertising, Return on Investment | Tagged , , | Leave a comment

The importance and psychology of using colour

The use of colour in marketing has come a long way since the time when Henry Ford famously quipped that customers can have any colour of Ford car they like so long as it’s black. Colour is an important and integral part of marketing … Continue reading

Posted in Advertising, Brands | Tagged , | Leave a comment

A typical working day in advertising

I think that Dilbert may work for an advertising agency or a media company !

Posted in Advertising | Tagged | Leave a comment