Author Archives: joedalton67

TV broadcaster is letting people watch fewer ads on its channel by using a trick adapted from the internet

People are doing whatever they can to avoid TV ads and Fox, the broadcasting giant wants to help them. The broadcaster has teamed up with the video tech company Innovid to bring new interactive ads to people’s TV screens designed to … Continue reading

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New research study suggests that most TV companies are unprepared for advanced TV advertising.

Research from broadcast and digital management software provider SintecMedia has found that 60% of all TV media companies rely on home-grown technology to sell their inventory, making it difficult to adapt to new advertising technology and processes. The study surveyed TV … Continue reading

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Paris voted to ban ‘sexist and discriminatory’ outdoor ads

The Council of Paris – the assembly responsible for governing the city – voted on Tuesday for a new contract for outdoor advertising in the French capital, which includes a ban on any “sexist and discriminatory” ads appearing across the city. … Continue reading

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UK newspapers are teaming up to take on Google and Facebook in the online ad market

UK national newspapers The Sun, The Guardian, The Daily Mail, and The Times are teaming up in a bid to ward off the threat of Google and Facebook to advertising revenue. According to City A.M., the newspaper groups are working … Continue reading

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New survey suggests that TV Viewers are not skipping Ads.

The idea that technological advances in TV are enabling a wholesale skipping of TV ads is simply not true says a survey conducted by dynamic ad insertion specialist Yospace. The survey — conducted in conjunction with Censuswide and measuring the … Continue reading

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Battle of the Internet giants – In Real Time

The link below details in real-time a visualization of data showing you just how much money all the big boys in digital are making. By the way, in the short 20 seconds that you’ve been on this page, these internet giants … Continue reading

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2015 in review

The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 2,100 times in 2015. If it were a cable car, it … Continue reading

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Consumers choose selective Ad Blocking

The past four months have seen a three-point rise in the proportion of UK adults using ad blocking software, but new research also suggests that many are only looking to block certain types of advertising. The latest wave of the … Continue reading

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McDonald’s launch a new takeout bag for cyclists on the go

McDonald’s has designed an innovative new takeout bag which is designed to hang from the handlebars of bicycles. Perhaps not suprising, the bag is named the “McBike Bag” and was designed by the advertising agency Tribal Buenos in Argentina. The bag is made out … Continue reading

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Nearly three-quarters of US advertisers shift spend to programmatic video

 According to results from a recent survey – a large majority (70%) of US advertisers have shifted a portion of their TV ad budgets to programmatic online video ads in the past 12 months. The survey from ad tech firm Unruly … Continue reading

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