What does the “Internet of Things” mean for marketers?

The Internet of Things (IoT) is a hot topic at the moment and one which seems to be in the mind if not on the lips of every marketer. But, what exactly does the Internet of Things mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new, exciting era for marketing. IoT provides endless opportunities for marketers and advertisers to listen and respond to the needs of their audience based on behaviours.

The company Marketo have compiled the cool infographic below to help marketers better understand the Internet of Things and the various opportunities it presents in terms of real-time engagement & customer service.



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