Here in Ireland we are well used to seeing newspapers and magazines with all sorts of advertising on the front page and even for them to have complete advertising wrap-arounds. However, in the US this practice isn’t so familiar and is actually frowned upon by most editors to the extent that most publications choose to keep their cover page as forbidden fruit for advertisers. This long standing tradition in the American print industry changed recently when the illustrious Time Magazine decided to run an advertisement for the mobile phone carrier Verizon on its front cover. Time Inc., is America’s largest magazine publisher and is generally seen as the standard bearer within the country’s print industry. The advertisement wasn’t a full-blown wrap-around, but rather a tiny ad in the bottom left corner.
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