Most brands measure success on Social Media by way of likes, retweets & click-thru’s

budgieWe all know that nothing truly sucks seeds like a toothless budgie. However if you are measuring the success of  your social media brand strategy then you will more than likely count the number of Facebook Likes, Twitter retweets and weblink click-throughs delivered.

Findings from a recent study undertaken by Ipsos OTX for the Association of National Advertisers (ANA) in America discovered that 89% of U.S. client-side marketers cited Facebook Likes as their number one measure of social media content effectiveness, with click-throughs (87%), retweets (81%), daily and monthly active users (66%) and reach (66%) also popular.

Somewhat surprisingly, the study found that only one in four respondents said that sales was an important metric, with cost per sale selected by just 5%.

ROI Metrics for Social Media

(Source: eMarketer)

 

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