Brilliant Campaign By Volkswagen To Remind Drivers To Keep Their Eyes On The Road

In order to highlight the perils of using a mobile phone while driving, the car manufacturer Volkswagen devised a clever and engaging approach to communicate the risks involved. Using a location-based broadcaster, Volkswagen sent text messages to the mobile phones of an unsuspecting cinema-going audience in Hong Kong which cleverly highlighted the key message of keeping your eyes on the road when behind the wheel.

The safety campaign was devised and sponsored by Volkswagen and has obtained nearly 4 million viewings on YouTube to-date.

 

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