One of the most powerful benefits of social media is in it’s ability to diffuse content at an exponential scale and rate, or what marketers like to term as “going viral”
Creating a viral for social media is easier said than done and in truth is a difficult task which requires an awful lot of work, a fair bit of science and perhaps the biggest element of all is a sprinkling of good luck. It goes without saying that you’ll need to create compelling content, but it also needs to be the right kind of content to engage maximum shareability. A recent study of over 100 million articles by the company BuzzSumo found that content that evokes awe, amusement and laughter generates the best return.
The visual below from Grvffin suggests the best approach / secret formula for creating the perfect viral share for social media: