With just over two months to go before the start of the 2014 FIFA World Cup in Brazil, many of the brands associated with the tournament are now starting to launch their advertising campaigns in order to help build awareness leading up to and into the tournament which starts on the 12th June next.
One such advertiser is the sports company Nike who have just released the first installment of their 2014 World Cup campaign in the form of a new TV commercial. Created by the advertising agency Wieden+Kennedy Portland, the new commercial is titled “Risk Everything” and features some of the footballing superstars participating in the World Cup such as Cristiano Ronaldo, Wayne Rooney and Neymar. The new advertisement is full of tension and plays heavily on the drama of the World Cup by highlighting what each of the featured superstars has to prove on the games biggest stage.
The full length version of new commercial can be viewed below: