According to eMarketer, Global mobile advertising expenditure increased 105% to a hefty $17.96 billion in 2013, and the market is forecasted to rise a further 75% in 2014 to reach $31.45 billion in total revenue. Google accounts for the majority of the spend, taking in a reported 46.8% share, followed by Facebook with 21.7%. Despite been viewed as a more mobile-friendly platform than Facebook, Twitter’s share of global mobile advertising revenue is a paltry 2.6%
- TV broadcaster is letting people watch fewer ads on its channel by using a trick adapted from the internet
- New research study suggests that most TV companies are unprepared for advanced TV advertising.
- Paris voted to ban ‘sexist and discriminatory’ outdoor ads
- UK newspapers are teaming up to take on Google and Facebook in the online ad market
- New survey suggests that TV Viewers are not skipping Ads.
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