Global Mobile Adspend to reach $31.45 billion in 2014


According to eMarketer, Global mobile advertising expenditure increased 105% to a hefty $17.96 billion in 2013, and the market is forecasted to rise a further 75% in 2014 to reach $31.45 billion in total revenue. Google accounts for the majority of the spend, taking in a reported 46.8% share, followed by Facebook with 21.7%. Despite been viewed as a more mobile-friendly platform than Facebook, Twitter’s share of global mobile advertising revenue is a paltry 2.6%


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