The Value Of A Twitter Follower

Did you know that 73 percent of Twitter users follow small and medium-sized businesses for updates on products, with 85 percent feeling more engaged with a brand once they starting following them?

Eight in 10 are also likely to recommend a business they follow to friends, and 72 percent of users are likely to make a purchase after following a company. This visual from Twitter takes a closer look at the value of a follower.

Value of a Twitter Follower

(Source: Twitter)

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