It’s good to know what the top brands are doing on social media and how they go about they business. For example, did you know that 58% of the world’s top brands have more than 100,000 followers on Twitter?
An informative new study / infographic compiled by the company Simply Measured shows how the top brands are using Twitter. Some of the findings from the study include that 92% of companies tweet more than once per day, and that more than one-third (36%) of top brand tweets contain links. Another finding showed that brand tweets that included photos and links received 150% more engagement than text-only submissions.