Lego creates innovative ad-break to promote new movie

hr_The_LEGO_Movie_10Some innovative thinking by Warner bros as part of their promotional campaign for The Lego-Movie, they took over a centre break of Dancing on Ice programme on ITV at 19.28 last night and in partnership with The British Heart Foundation,, BT and Premier Inn created various Lego versions of their popular ads to run before the trailer for The Lego-Movie itself. In between each ad they also had short stings for the movie which helped create a larger impact for the movie.

You can watch the whole ad-break on the youtube link below.



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