Another sign of the changing newspaper industry occurred this week when one of the world’s oldest continuously published newspapers announced that it is to cease producing a printed edition of the paper in favour of producing a digital only edition. Lloyd’s List was founded in 1734 and is generally regarded as the leading voice for shipping news as well as marine insurance, logistics, offshore energy, global trade and law. The company which owns the 279yr old newspaper has decided to produce a digital only edition from the end of this year after a lengthy consultation process with their readers which discovered that 97% prefer to read the publication online.
- TV broadcaster is letting people watch fewer ads on its channel by using a trick adapted from the internet
- New research study suggests that most TV companies are unprepared for advanced TV advertising.
- Paris voted to ban ‘sexist and discriminatory’ outdoor ads
- UK newspapers are teaming up to take on Google and Facebook in the online ad market
- New survey suggests that TV Viewers are not skipping Ads.
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