New report looks at implications of long vrs short term strategies

Strategy1The IPA, who are the professional body for advertising, media and marketing communications agencies in the UK have just published an interesting report which examines the implications for brands and businesses between using long and short-term strategies. The report is titled “The Long and the Short of It” and makes for some thought-provoking reading in the current economic environment where the focus can be all too much on short-term gain at the expense of long-term benefit. The report also provides some evidence-based recommendations on how best to approach advertising investment.

The report costs £50 sterling and can be purchased via the IPA website:


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