LEGO looks to cash in on Father’s Day

It’s father’s day this Sunday which is an opportune time for particular companies to hawk their wares. One surprising company looking to cash in on this Father’s Day is the Danish toy company LEGO. The popular toy company has released a Star Wars themed video which features Luke Skywalker and Darth Vader spending the day together and participating in typical father and son activities. 

While the commercial is humourous, it also promotes the LEGO Star Wars merchandise which is currently on sale in shops. The 40 second video can be viewed on YouTube and has received an impressive 90,000 viewing after just one day.  

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