Apple is rated the most valuable brand for 2013

Brands

A new report on the world’s top 100 brands has ranked the consumer electronics giant Apple as the most valuable brand for 2013. According to the report, brand Apple was valued at $185,071m, just ahead of Google brand which scored a value of $113,669m. The BrandZ report is published annually since 2006 by Millward Brown and scores a value by using collected data for each of the brands. According to the report, the top five most valuable brands in the world for 2013 are as follows:

  1. Apple $185,071m
  2. Google $113,669m
  3. IBM $112,536m
  4. McDonald’s $90,256m
  5. Coca-Cola $78,415m 

The full report can be viewed / downloaded here:

 

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