It’s seems that nothing in life is free anymore, not even the popular social media website Facebook which was effectively built on free activity. Whether it’s an effort to generate extra revenue or to reduce the amount of spam messages, Facebook have announced this week that they are going to charge UK users up to £10 to contact celebrities, public figures or other users outside their network. While the new scheme is still only at a trial stage, Facebook says that the new charging system is aimed at private messaging and that it will offer a sliding scale of payments to celebrities. The fee charged to users will differ depending on a number of factors such as the number of followers they have as well as secret fame algorithm which Facebook have established.
Facebook are currently testing a number of price points throughout the UK and in other countries in order to establish an optimal fee that users are prepared to pay. Earlier in the year, Facebook allowed its users to send messages from their account to strangers for free and they have also recently started storing messages in a less noticeable ‘other’ message box, while leaving the inbox only for friends and family.