Like them or loathe them, social media platforms such as Facebook and Twitter are having a major impact on business marketing with many brands using them for the benefits which they can deliver. Benefits such as raising product awareness, generating sales leads and increasing traffic to websites.
But what about small business? While they don’t have the resources to compete with the larger brands, by fully integrating social media into all aspects of their business strategy small brands can also use these tools to dramatically boost their digital profile, customer base and sales.
The infographic below takes a closer look at why small businesses should use social media for all of their business needs, with goals, strategies, case studies and tips.