Social media is hard work, but the rewards are high for those brands which are prepared to put in the effort. The company Brain Storm Group has put together a great infographic in which they compare a good social media campaign akin to organizing a party in that you need to decide on whom you want to attend and when and where it will take place. You need to decide on a theme. You must establish clear goals and objectives and, critically, prepare the tools that will allow you to measure success.
The infographic below from Brand Smart proposes a paid, owned, earned model for planning your social media strategy, with a detailed list of tips, suggestions and recommendations to help you get your social media party started: