It’s 11.30, it’s 11.30………….Diet Coke break.
To celebrate 30 years of the brand, Diet Coke has decided to re-launch its hunk themed TV commercials which were made famous by the brand in the 1980’s. Previous hunk commercials for Diet Coke were popular for their approach which showed women office workers taking an 11.30am Diet Coke break in order to ogle at hunky shirtless window cleaners and builders. This time round, Diet Coke have decided its time that the gardener got his shirt off for the ladies. The new commercial features a gardener who is “forced” to take off his shirt after a group of women make him open a can of Diet Coke which has rolled down a hill and fizzles all over his T-shirt after he opens it. The “Gardener” ad is 60 secs long and was created by BETC advertising agency and can be viewed via the link below, even if it is not 11.30am.