Advertisers are starting to go Native.

As social media rapidly integrates itself into seemingly every aspect of our personal and professional lives, it’s becoming apparent to see that traditional forms of online marketing such as banner adverts, pop-ups, and so on – are starting to become less effective within these channels.

Conversely, native advertising adds value to a website or social platform by improving the user experience and creating a better environment for customers, delivering relevant content and driving engagement.

Notable examples of native advertising today include Twitter’s Promoted Tweets and Facebook’s Sponsored Stories, and this infographic takes a closer look at the future of Native Advertising.

native-advertising

Advertisements
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