The Irish Times launches a new format / looking newspaper from today in an effort to deliver a more contemporary and more readable experience to consumers. The new format is 8% narrower than the old edition and features a number of other changes such as the introduction of colour coded sections and the more prominent use of photographs. The new changes were designed by the Scottish newspaper consultancy firm Palmer Watson in conjunction with the Irish Times. The changes are part of an ongoing major plan to overhaul / improve the newspaper which includes the high-profile advertising awareness campaign titled “The Story of Why.”
Like most other newspapers in the country, sales of the Irish Times have been on the decline over the last number of years and currently stand at an average 92,565 copies sold per day during the January – June 2012 (last audited) period.
Further details on the design changes are contained in the following video produced by the Irish Times: