Political advertising is big business in the United States. Despite having a relatively small number of political parties to choose from (compared to other countries) they more than make up for it in terms of the amount advertising dollars spent. It is estimated that around $6 billion will be spent on the U.S presidential election this year which is a 75% increase on the 2008 presidential race. Perhaps not surprising, television is the medium of choice, accounting for just under half ($2.6 billion) of the total spend. The biggest benefactors of the increased expenditure are the so-called battleground states of Ohio, Pennsylvania and Florida. Although paid for political broadcast advertising is not allowed in Ireland, The $6 billion spend on American political advertising would equate to a massive $84 million in Ireland based on a simple per capita comparison between the two countries.
- TV broadcaster is letting people watch fewer ads on its channel by using a trick adapted from the internet
- New research study suggests that most TV companies are unprepared for advanced TV advertising.
- Paris voted to ban ‘sexist and discriminatory’ outdoor ads
- UK newspapers are teaming up to take on Google and Facebook in the online ad market
- New survey suggests that TV Viewers are not skipping Ads.
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