The name is Bond – Sony Bond.
To coincide with the launch of the new James Bond film – Skyfall, Sony is launching a new global product advertising campaign which is titled “Intelligence Gathered” The new commercial will showcase a range of Sony’s hi-tech products, including the Xperia smartphone, Xperia tablet, VAIO laptops and Bravia TVs via both off and online advertising – many of which are incorporated in the film itself.
The 60 and 30 second spots will debut across all channels this Friday and includes a prime-time spot on X-Factor. It will also run on cinema and social media. Click on the link below to view the 60 sec version of the ad: