Today’s coupon culture:

Most people like a good deal when they are spending their hard earned income. The use and popularity of coupons has increased dramatically during the current recession with many consumers redeeming coupons in order to save some money. The likes of email and smart phones are playing an increasingly prominent role in the delivery and redemption of coupons. A new infographic from RedPlum and Valassis details some of the growing trends taking place in the coupon shopping environment. If you are interested to learn how many consumers have upped their use of coupons, or what digital channels are the most popular for coupon-seekers, or what actions consumers would take for a 25% off coupon, then check out the following infographic:

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