An annual survey on the UK television market carried out by the consultancy firm Deloitte has found that – for the fourth year in a row – TV advertising is the best in terms of delivering impact on audiences.
According to the report, 57% of people believe that TV advertising has the most impact, compared to 15% for newspaper ads and 13% for Magazine ads. 17% of people surveyed said that they purchased a product after seeing it advertised on TV. The report also contained some findings regarding the use of personal video recorders (PVRs) such as Sky + which are having an effect on TV advertising. The report found that 80% of PVR owners claim to watch recorded programmes via their PVR as it allows them to skip through the adverts.
The report is conducted each year by Deloitte, on behalf of the Media Guardian Edinburgh International Television Festival.