Radio is tops for discovering music:

Findings from a recent in-depth research study of consumer interaction with music in the United States by Nielsen shows that Radio is still the dominant way people discover music (48%) – followed by tips from friends/relatives (10%), and YouTube (7%), but more teens listen to music through YouTube than through any other source (64%) — followed by radio (56%) and iTunes (53% ) and CDs (50%). 

The following is a small sampling of insights from the Nielsen report which is titled Music 360: 

Radio is still the dominant way people discover music

  • 48% discover music most often through the radio
  • 10% discover music most often through friends/relatives
  • 7% discover music most often through YouTube

More teens listen to music through YouTube than through any other source

  • 64% of teens listen to music through YouTube
  • 56% of teens listen to music on the radio
  • 53% of teens listen to music through iTunes
  • 50% of teens listen to music on CD

Positive recommendations from a friend are most likely to influence purchase decisions

  • 54% are more likely to make a purchase based off a positive recommendation from a friend
  • 25% are more likely to make a purchase based off a music blog/chat rooms
  • 12% are more likely to make a purchase based off an endorsement from a brand
  • 8% of all respondents share music on social networking sites, while 6% upload music.

Music player apps are most prevalent, followed by radio and music store apps

  • 54% have music player apps on their smartphones
  • 47% have radio apps on their smartphones
  • 26% have music store apps on their smartphones

Males purchase rock music most often, while females prefer top 40

  • 38% of males purchase rock most often
  • 15% of females (compared to 9% of males) purchase top 40 most often

Digital music is seen as a slightly better value than a physical CD

  • 63% of purchasers identified digital albums as a very or fairly good value
  • 61% identified digital tracks as a very or fairly good value
  • 55% identified physical CDs as a very or fairly good value

Younger consumers who do buy digital tracks, are more likely to purchase new music immediately after its release

  • 33% of teens purchased a digital track within one week of release
  • 21% of persons 18+ purchased a digital track within one week of release

36% of teens have bought a CD in the last year; 51% of teens have purchased some kind of music download

18-24 year olds are most likely to attend a music event (among those who attend any type of live event)

  • 7% attending once a week or more
  • 30% attending once a month

Although 18-24 year olds attend more live events, teens are more likely to purchase T-shirts and posters while there.

  • 54% (compared to 46% of 18-24 year olds) of teen attendees purchase concert tees
  • 14% (compared to 7% of 18-24 year olds) of teen attendees purchase concert posters

Listeners enjoy hearing movie soundtracks over music related TV shows or video games

  • 42% enjoy hearing music via music related TV show
  • 59% enjoy hearing music via movie soundtracks
  • 28% enjoy hearing music via music related video games

Older consumers have decreased their spending the most during the current economy

  • 41% of respondents 55+ reduced their spending to a large degree
  • 39% of respondents 45-54 reduced their spending to a large degree
  • Only 28% of respondents age 25-34 reduced their spending to a large degree.
Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s