UK newspapers are teaming up to take on Google and Facebook in the online ad market

UK national newspapers The Sun, The Guardian, The Daily Mail, and The Times are teaming up in a bid to ward off the threat of Google and Facebook to advertising revenue. According to City A.M., the newspaper groups are working on a “feasibility study” into how they can work together to boost their ad income.press_0

The “well-resourced” project, named Project Juno, is reportedly being chaired by advertising executive Steve Booth, who also chairs media agency MC&C. “The newspaper industry has been overly competitive within itself,” Booth told City A.M. “And it would more likely be able to face its more obvious competition if it were united in its approach.”

The Guardian Media Group has been among a number of publishers to note the growing threat of Google and Facebook to ad revenues. The company’s digital turnover turnover fell 2.3% to $107.3 million in the 12 months to April 2016, with sources blaming the internet giants.

Project Juno is not the first time UK newspaper groups have clubbed together to tackle the volatile ad market. Titles including The Guardian, Financial Times and Reuters launched progammatic advertising network Pangaea last year, but the alliance has not been a roaring success. Digiday reported in June that Pangaea had generated “negligible” revenue for stakeholders including The Guardian. However, The Guardian’s chief revenue officer Tim Gentry told Digiday the alliance was going “from strength to strength,” having recently signed up Dennis Publishing title The Week and delivering over 500 campaigns.

In April, a similar newspaper alliance was formed in the US. Nucleus Marketing Solutions represents Gannett, Hearst, McClatchy, and Tribune Publishing and is headed up by former Mashable chief revenue officer Seth Rogin.

(Source: This article is reproduced from Business Insider)
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New survey suggests that TV Viewers are not skipping Ads.

The idea that technological advances in TV are enabling a wholesale skipping of TV ads is simply not true says a survey conducted by dynamic ad insertion specialist Yospace.

Yospace Consumer Research 29 July 2016
The survey — conducted in conjunction with Censuswide and measuring the appetite and attitudes of over 2,000 consumers towards advertising in the digital world — found that 88% of viewers across the UK do watch the adverts on live TV and just over three-quarters would be more likely to take notice of adverts during live television if they were personally targeted.

Viewers in general showed a keen interest in ads that were relevant to their geographical location, age and interests; a fifth stated that they want adverts that are relevant to where they live and the same percentage indicated that they would be more interested if the ad was relevant to their age group.

Furthermore, 55% of consumers said they would either be likely or very likely to look online for the product if an ad was targeted towards them personally, more than three-quarters (78%) said they would be likely to some degree to look in store for the product, or ask friends (64%) about the product advertised. Moreover, the majority of consumers (62%) said they had already taken follow up action after seeing an advert while watching live TV and more than one third had done so on several occasions

Not surprisingly, those in the 16-24 age range are most likely to take notice of personalised ads, with almost three quarters saying that they were likely, to some degree, to click on an advert they like online.

The research also highlights that viewers have a low patience threshold for poorly operating advertising. For instance, a quarter would consider switching channel if there were technical problems with adverts on live TV and nearly a fifth said they would think less of the broadcaster.

“Opinions were very strong in the survey, particularly among the younger audiences who will have a significant influence on advertising trends in the future,” remarked Yospace’s Tim Sewell. “Live advertising needs to be fast forwarded into the future generation – the interest in watching ads is evident. However, replacement advertisements need to be selected according to the demographic of the viewer, in real-time and delivered seamlessly to make today’s audiences sit up and take notice.”

(This article is reproduced / sourced from Rapid TV News)


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Battle of the Internet giants – In Real Time

The link below details in real-time a visualization of data showing you just how much money all the big boys in digital are making.

By the way, in the short 20 seconds that you’ve been on this page, these internet giants have profited $47,260 and around 50% of that went to Apple.

Battle of the Internet giants

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2015 in review

The stats helper monkeys prepared a 2015 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 2,100 times in 2015. If it were a cable car, it would take about 35 trips to carry that many people.

Click here to see the complete report.

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Consumers choose selective Ad Blocking

Ad Blocking ImageThe past four months have seen a three-point rise in the proportion of UK adults using ad blocking software, but new research also suggests that many are only looking to block certain types of advertising.

The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, was conducted online among 2,052 UK adults by YouGov. This found that 18% are currently using ad blocking software, up from 15% in early June.

But less than six in 10 (57%) people who’d ever downloaded the software said their main motivation was to block all ads; 20% said the main reason was to block certain types of ads or ads from certain websites.

Two particular bugbears were clear: disruptive ads and the sheer volume of advertising.

The most common reason people would be less likely to block ads is if they didn’t interfere with what they were doing (cited by 48%), followed by having fewer ads on a page (36%).

And while brands are often encouraged to develop relevant advertising as a way of deterring such activity, that by itself is not going to be enough: just 14% of respondents said they would be less likely to block ads if they were more relevant.

Concerns have also been expressed about the behind-the-scenes impact of ads on data loading speeds, particularly on mobile, but only 9% said faster loading of ads would make them less likely to block ads. And a mere 6% said better designed ads would have that effect.

“The small rise in people blocking ads is not unexpected considering the publicity it’s been receiving,” said Guy Phillipson, IAB UK CEO. “However, it does provide some perspective on the situation for those referring to an ‘adblockalypse’.

“More importantly, it also provides a clear message to the industry – a less invasive, lighter ad experience is absolutely vital to address the main cause of ad blocking.”

He also stressed the importance of educating consumers on the value exchange of advertising.

When told that ad blocking means some websites will have to stop providing free content or charge people to use them, 61% of British adults online said they would prefer to access content for free and see ads than pay to access content.

“If more people realise content is only free because ads pay for it, then fewer people will be inclined to block ads,” said Phillipson. “Only 4% are willing to face the other option – paying for content with no ads.”

This article is sourced from IAB UK & WARC

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McDonald’s launch a new takeout bag for cyclists on the go

McDonald’s has designed an innovative new takeout bag which is designed to hang from the handlebars of bicycles. Perhaps not suprising, the bag is named the “McBike Bag” and was designed by the advertising agency Tribal Buenos in Argentina.


The bag is made out of cardboard with the sides coming together to form a hook which can be hung over the bike’s handlebars. The bag has the capacity to hold a burger, fries & drink.

Here’s a video showing the concept behind the bag and how it unfolds:


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Nearly three-quarters of US advertisers shift spend to programmatic video

Emotional/psychographic targeting was cited as the most desired capability in programmatic video ads by US respondents (34%) followed by demographic targeting (28.3%), prospect-based targeting (27.1%) and behavioural targeting (23.3%). Viewability and completed views were cited as the top ways to measure of programmatic video ad success by respondents (24.7%), followed by views (23.9%) and interaction rate (22%).

Mobile is an area of particular focus. Advertisers are interested in the fact that they can access consumers anywhere, anytime. Content owners and network operators also have a wealth of data about their subscribers, like location data, demographics and psychographics, which can be brought to bear for personalized, relevant messaging.

That’s not to say there aren’t on-going concerns. In the Unruly survey, about a fifth, 20.8%, said they question the quality of inventory, while others worry about low levels of view ability (17.7%). They also wrestle with a skills gap and lack of internal expertise (158%) and ad fraud/bots (15.8%). Also, the survey found that the targeting is not necessarily leading to offline sales (45.1%), nor resulting in greater engagement with content (38%).

Further, a recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (, while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.


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Number of Digital TV homes set to increase by 1 billion

100969f01Based on forecasts for 138 countries, the number of digital TV homes is set to increase by more than 1 billion between 2010 and 2020 to 1.65 billion – or up by 180%, according to a new report from Digital TV Research. The total will climb by 134 million homes in 2015 alone.

According to the Digital TV World Household Forecasts report, global digital TV penetration will reach 97.6% of television households by end-2020, up from 40.5% at end-2010 and 67.2% at end-2014. By 2020, 93 countries will be completely digital compared with only 17 at end-2014. About 124 countries will have more than 90% digital penetration by 2020.

The number of digital TV households in Asia Pacific will increased by 400 million between 2014 and 2020, with 93 million to be added in 2015 alone. The region will supply two-thirds of the 608 million digital TV household additions between 2014 and 2020. Sub-Saharan Africa will more than double its base over the same period, with Latin America nearly doubling its total.

China will boast 454 million digital homes by end-2020 – or 27% of the global total – up by 169 million on 2014. India will overtake the US to take second place in 2015. India will add 95 million digital TV homes between 2014 and 2020 to double its total.

Brazil will take fourth place and Russia fifth by 2020. Watch out for Indonesia, which will leap to sixth place (from 23rd in 2014), by adding 43 million digital TV households.

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Quote Of The Day #4

“Statistically speaking, 6 of the 7 dwarfs are unhappy”

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What does the “Internet of Things” mean for marketers?

The Internet of Things (IoT) is a hot topic at the moment and one which seems to be in the mind if not on the lips of every marketer. But, what exactly does the Internet of Things mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new, exciting era for marketing. IoT provides endless opportunities for marketers and advertisers to listen and respond to the needs of their audience based on behaviours.

The company Marketo have compiled the cool infographic below to help marketers better understand the Internet of Things and the various opportunities it presents in terms of real-time engagement & customer service.



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