McDonald’s has designed an innovative new takeout bag which is designed to hang from the handlebars of bicycles. Perhaps not suprising, the bag is named the “McBike Bag” and was designed by the advertising agency Tribal Buenos in Argentina.
The bag is made out of cardboard with the sides coming together to form a hook which can be hung over the bike’s handlebars. The bag has the capacity to hold a burger, fries & drink.
Here’s a video showing the concept behind the bag and how it unfolds:
Based on forecasts for 138 countries, the number of digital TV homes is set to increase by more than 1 billion between 2010 and 2020 to 1.65 billion – or up by 180%, according to a new report from Digital TV Research. The total will climb by 134 million homes in 2015 alone.
According to the Digital TV World Household Forecasts report, global digital TV penetration will reach 97.6% of television households by end-2020, up from 40.5% at end-2010 and 67.2% at end-2014. By 2020, 93 countries will be completely digital compared with only 17 at end-2014. About 124 countries will have more than 90% digital penetration by 2020.
The number of digital TV households in Asia Pacific will increased by 400 million between 2014 and 2020, with 93 million to be added in 2015 alone. The region will supply two-thirds of the 608 million digital TV household additions between 2014 and 2020. Sub-Saharan Africa will more than double its base over the same period, with Latin America nearly doubling its total.
China will boast 454 million digital homes by end-2020 – or 27% of the global total – up by 169 million on 2014. India will overtake the US to take second place in 2015. India will add 95 million digital TV homes between 2014 and 2020 to double its total.
Brazil will take fourth place and Russia fifth by 2020. Watch out for Indonesia, which will leap to sixth place (from 23rd in 2014), by adding 43 million digital TV households.
“Statistically speaking, 6 of the 7 dwarfs are unhappy”
The Internet of Things (IoT) is a hot topic at the moment and one which seems to be in the mind if not on the lips of every marketer. But, what exactly does the Internet of Things mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new, exciting era for marketing. IoT provides endless opportunities for marketers and advertisers to listen and respond to the needs of their audience based on behaviours.
The company Marketo have compiled the cool infographic below to help marketers better understand the Internet of Things and the various opportunities it presents in terms of real-time engagement & customer service.
You had one job to do………………………………
John Deere, General Motors, and other automotive manufacturers have submitted comments to the US Copyright Office asserting that manufacturers still own connected vehicles even after purchase, and that the purchaser is only licensing the product. The Copyright Office plans to hold a hearing on the issue, and will decide in June whether the purchasers of connected vehicles actually own the vehicles they have purchased, or whether those vehicles are still the property of the manufacturer.
The vehicle manufacturers are claiming that since they own the software programming that runs a vehicle, they also own the machine running on that programming. If the Copyright Office decides in the manufacturers’ favor, then it would violate copyright law for a connected vehicle owner to modify the vehicle’s programming, even to make a repair. The owner would have to take it back to the manufacturer to get it repaired instead. Cars, trucks, and tractors now come with so much software that manufacturers are claiming it would be unsafe for customers to tinker with them. For instance, a car owner making a coding change could accidentally disable their brakes or turn signals.
The manufacturers are making their claim to ownership under the Digital Millennium Copyright Act (DMCA), which governs copyright law on the internet. In 2010 Apple tried to claim that jailbreaking an iPhone was illegal under the act, saying that the iOS license forbids modifying its software. The Copyright Office rejected that claim and granted an exemption for unlocking mobile phones. That exemption was not renewed in 2012 though, and Congress had to pass a bill to reinstate it in 2014. In this case, the government decided that the manufacturer doesn’t have control over the hardware device even if it owns the license to the software running the device. That might bode well for vehicle owners who want to self-repair, but the jailbreaking case shows what a long convoluted legal battle might be underway to decide who actually owns a connected vehicle.
Federal and state governments are taking action, recognizing that digital copyright law and traditional notions of ownership could be in conflict. Congress will introduce a bill to reform the DCMA this week; and New York and Minnesota have also introduced bills to allow consumers the right to make repairs to their electronic items and access data necessary to make those repairs.
Source: Business Intelligence / Wired
“It’s a very sobering feeling to be up in space and realise that one’s safety factor was determined by the lowest bidder on a government contract”
(Alan Shepard, US Astronaut)