Infographic Guide To The 2104 Social Media Landscape

The marketing resource site CMO.com have just published their annual handy go-to infographic guide for the social media landscape. Published every year since 2010 the guide evaluates each of the main social media platforms by four key criteria: brand awareness, SEO, customer communication and traffic generation with performance compared against the previous two years (except in cases where the platform was not previously included).  For this year’s infographic, the Big Four social media players (Twitter, Facebook, Linkedin & YouTube) are joined by newcomer SlideShare, and 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since 2012.

Social Media Landscape

(Source: CMO.com)

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New Study Claims That Marketers Fail To Understand ROI

Return on Investment slotThe IAPI ADFX Awards are held every two years and are generally considered by the advertising industry as the most prestigious of all the various industry awards to win. They are prestigious for agencies (and clients) to win in that an ADFX award is only given those advertising campaigns which can prove that they have delivered real and tangible results. One of the key criteria used for measuring the results of a successful ADFX advertising campaign is the return on investment (ROI) delivered by the campaign. However, despite the high importance placed on achieving a tangible return on marketing investment a new research study has found that many marketers are simply unable to demonstrate the real financial outcome of their work and that the majority of marketers also lack proper training in the area of marketing ROI and marketing performance.

The findings are from a new research study conducted by The Fournaise Marketing Group who are a marketing performance measurement company. As part of the study the company interviewed more than 1,200 top-level management and marketing executives around the world and also measured the effectiveness of more than 2.5 million business to consumer / business to business marketing strategies, campaigns and advertisements.

Some of the main and somewhat surprising results from the study included the following: 

  • Just over two thirds of marketers (67%) showed a complete failure to understand ROI by thinking that it did not require a financial result.
  • A similar proportion (64%) said they used brand awareness as their main KPI, while 58% put ‘Likes, ‘Tweets’, ‘Clicks’ and/or ‘CTR’ in their top five marketing ROI KPIs.
  • Almost one third (31%) were simply measuring the audience they reached and calling that figure marketing ROI.
  • 63% of marketers did not include any financial outcome when reporting on and presenting marketing results to their CEOs and top management.
  • 80% of marketers were unable to unable to write a profit and loss account and a balance sheet correctly when given a simple business scenario.

As part of its summary and conclusions, the research company identified two major problem areas which both centered on the education of marketers:

  • First, most of the marketing degrees and diplomas being taken around the world did not have any specific training in the area of finance and the measurement of marketing return on investment.
  • Second, even though marketers were well-educated, more than half had qualifications in a field outside their current work and had failed to acquire knowledge of marketing techniques and formulae.
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Nike Launch First Installment of Their 2014 World Cup Campaign

With just over two months to go before the start of the 2014 FIFA World Cup in Brazil, many of the brands associated with the tournament are now starting to launch their advertising campaigns in order to help build awareness leading up to and into the tournament which starts on the 12th June next. 

One such advertiser is the sports company Nike who have just released the first installment of their 2014 World Cup campaign in the form of a new TV commercial. Created by the advertising agency Wieden+Kennedy Portland, the new commercial is titled “Risk Everything” and features some of the footballing superstars participating in the World Cup such as Cristiano Ronaldo, Wayne Rooney and Neymar. The new advertisement is full of tension and plays heavily on the drama of the World Cup by highlighting what each of the featured superstars has to prove on the games biggest stage. 

The full length version of new commercial can be viewed below:

 

 

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Twitter Is Dominating Second Screen

Twitter - second screenConsumers are never far from their mobile phone, so much so that they are living in what marketers term an “always connected” environment. In this new “always connected” world consumers are no longer passively watching TV with many turning to Twitter to actively discuss the latest TV gossip, news and excitement and that mobile phones are now considered as the second screen in most homes. In an effort to better understand this second screen dynamic and possibly to make some money along the way, Twitter has partnered with Fox TV in America and commissioned the Advertiser Research Foundation to put the spotlight on just how important Twitter is to TV.

The study surveyed 12,577 Twitter users over a two week period about their tweeting and TV viewing habits.

Generally, the study found that TV-related tweets inspire Twitter users to immediately turn on their TV and watch a show they’ve never seen before. And – good news for advertisers – viewers who remember seeing tweets that mentioned a show’s brand partners will view that brand as appealing and give its ads more attention.

Here are some other key findings from the study:

  • 90% of Twitter users who see a TV show-related tweet are likely to immediately watch the show, search for more information, or share tweet-based content about that show
  • TV-related tweets are most likely to be engaged with if they come from a cast member of the show (40%) rather than the user’s friends or family (26%) or the show’s official Twitter account (18%)
  • 54% of Twitter users who recall seeing brand-related tweets during a TV show have taken action (tweeting about, searching for or considering the brand)
  • 72% of Twitter users tweet during live broadcasts.

 

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Selfie Statistics, Facts and Figures

SelfieLike them or loathe them, there’s no denying that Selfies have become a huge part of our daily digital lives, so much so that the word is now listed in the Oxford English Dictionary.

Millions are shared each and every day across all the major social media platforms. Indeed, according to data from Samsung, selfies make up almost one-third of all photos taken by people aged 18-24, with Facebook, WhatsApp, Twitter, Instagram and Snapchat bearing the brunt of that load. And, of course, last month Bradley Cooper’s Oscars selfie become Twitter’s most retweeted post of all time.

This visual from Techinfographics.com reveals some eye-opening selfie statistics, facts and figures.

Selfies

 

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Clear Channel launches Global Interactive Mobile Billboards

Interactive Outdoor175m consumers around the world will soon be able to interact with advertisers by using just their smartphones to access messages via billboards and street furniture. Clear Channel Outdoor, one of the world’s largest outdoor advertising companies, said it plans to roll out its interactive mobile advertising platform, known as “Connect”, to 75,000 sites in 23 countries over the next three months.

The company already operates about 20,000 interactive sites across the UK, Singapore, Belgium, Finland, Ireland and the Netherlands and its planned expansion marks a significant move to tap into the possibilities offered by the worldwide adoption of smartphone technology. By the end of June, its global network will see the launch of additional platforms in Brazil, Denmark, Estonia, France, Italy, Latvia, Lithuania, Mexico, Peru, Poland, Spain, Sweden, Switzerland and the US.

All these sites will be fitted with tags enabled for Near Field Communication (NFC) with a QR (quick response) barcode, which will allow users to scan their smartphones at billboards or static structures, such as bus shelters. Users in Latin America also will be able to interact with ads via SMS. The company claims that the technology will help advertisers to deepen brand engagement with consumers offering real advantages.

Interactive outdoor displays enable brands to provide consumers with additional and relevant information, but also serve to capture consumers’ data, such as location, dates and times of usage.

 Sources: Clear Channel Outdoor, Financial Times & WARC 

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New Pepsi Ad Shocks Londoners Waiting At The Bus Stop

Pepsi MaxWorking on the maxim that the medium is very much the message – Pepsi Max kicked off its “Unbelievable Campaign” by pranking commuters sitting inside a typical London bus stop. A stop on New Oxford Street was rigged with hidden digital technology that tricks unsuspecting passengers into thinking they are steps away from hovering alien ships, a loose tiger, and a giant robot with laser beam eyes.

 

Check out the prank in-action via the following link:

 

 

 

 

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Global Mobile Adspend to reach $31.45 billion in 2014

iphone4s-3

According to eMarketer, Global mobile advertising expenditure increased 105% to a hefty $17.96 billion in 2013, and the market is forecasted to rise a further 75% in 2014 to reach $31.45 billion in total revenue. Google accounts for the majority of the spend, taking in a reported 46.8% share, followed by Facebook with 21.7%. Despite been viewed as a more mobile-friendly platform than Facebook, Twitter’s share of global mobile advertising revenue is a paltry 2.6%

mobile

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The Value Of A Twitter Follower

Did you know that 73 percent of Twitter users follow small and medium-sized businesses for updates on products, with 85 percent feeling more engaged with a brand once they starting following them?

Eight in 10 are also likely to recommend a business they follow to friends, and 72 percent of users are likely to make a purchase after following a company. This visual from Twitter takes a closer look at the value of a follower.

Value of a Twitter Follower

(Source: Twitter)

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How Top Brands Are Using Twitter

It’s good to know what the top brands are doing on social media and how they go about they business. For example, did you know that 58% of the world’s top brands have more than 100,000 followers on Twitter?

An informative new study / infographic compiled by the company Simply Measured shows how the top brands are using Twitter. Some of the findings from the study include that 92% of companies tweet more than once per day, and that more than one-third (36%) of top brand tweets contain links. Another finding showed that brand tweets that included photos and links received 150% more engagement than text-only submissions.

How Top Brands are using Twitter

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